Course Agenda

COMPUTER COURSE: Facebook has one billion members - are you ready? You're thinking of setting up a Facebook Business Page or have already got one but want to do more? Learn how to add Business Apps, use marketing intelligence tools, advertising, and make sure your Facebook is Optimised (FBO) for your customers newsfeed. Gain audiences and learn about tools and tips for growing an engaged Page.  This is a very practical workshop. 

Session Details:  Are your customers on Facebook? Already got a Facebook Business Page and want to build an engaged audience? Have you thought about adding a shopping cart to your Facebook Page?

Computer Based:  We provide wifi - don't forget to bring the power supply! If you don't have a laptop, we can rent you one for $50 for the day. Please email Caroline at pa@laurelpapworth.com for more information. 

• Overview of customers and companies on Facebook, plenty of case studies.
• Learn how to set up your Page correctly first time, including categories and places
• Create a Timeline that is engaging and adds brand value
• Use Facebook to explore marketing intelligence, coupons and competitions.
• Create an Ad, evaluate different types of advertising on Facebook, and what works best for your customer
• Learn about Facebook Analytics and how to read them   
• Understand how to add a shopping cart to your Facebook Page and explore customer sales on a platform with 1 billion engaged users.
• Examine FBO (Facebook SEO) and how to be in the timeline of customers who "Like" you. 
• Strategy for increasing Likes and Shares. 

A very intensive, advanced, ONE day course - we start at the beginning and go very deep.  All your questions will be answered as your facilitator has been managing Facebook Pages with 1 million plus fans for several years and growing online communities in general for 20 years. 

PLEASE BRING YOUR LAPTOP.  Don't forget to bring the power supply.  If you do not have a laptop, please email Caroline at pa@laurelpapworth.com so we can organise one for you. Laptop hire costs are $50 a day.

Lunch and light refreshments are included as part of the course.

Workshop Facilitator: Laurel was named in 2012 by Forbes magazine in the Top 50 Social Media Influencers globally, and Marketing Magazine named her "Head of Industry, Social Media". Author of Social Media Revenue, Laurel has consulted globally including with Singapore Government and Middle East Broadcasting, and in Australia, with Westpac, Sony, local, State and Federal Government. Laurel is the CEO of The Community Crew managing massive gaming and online communities including Facebook and forums for reality TV shows such as Junior Masterchef. Since 2005, Laurel has been teaching online community management at the University of Sydney and she has been managing virtual communities since 1989. Laurel’s blog laurelpapworth.com has been named by AdAge in the Power150 media blogs worldwide and she is in the top 10 bloggers for Australia. More About Laurel.

Dates: Friday 24 May. Not suitable? Let us know. Know a friend who might like the course? Please pass on!

Contact details:  Please contact us at pa@laurelpapworth.com for direct debit information, testimonials, or more information.  Interested in other training? Pinterest, Facebook, Twitter, Google Plus, Foursquare, 2 hour, 1/2 day and full day classes are available.  More social media courses here